One day, 5 years ago, Allison was shopping one of her favorite brands online. Trying to figure out what size she should buy for new high-waisted skinny jeans, Allison started clicking through all the size charts and was immediately confused: the size measurements seemed totally contradictory. Her waist is one size, but her hips are another. So, she guessed a size… and when she got her new jeans in the mail, none of them fit the way she envisioned.
In that moment, she wondered if only she could just save the fit of her favorite pair of jeans—and make it a pattern for all her future jeans. And instead of choosing from M, L, 28, 34, 4, 6, 11, or any of these pre-defined sizes, what if she could just choose… her size?
